Global Expansion BLOOM FRESH's recent appointments and acquisition of Inka's Berries, along with their $14 million investment in a new facility in California, highlight their strategic focus on expanding into international markets, particularly in North America and Asia. This presents opportunities for sales teams to introduce their innovative fruit products and breeding solutions to new geographic regions.

Innovation Leadership With recent hires of a dedicated Innovation & Quality Director and a focus on natural breeding practices, BLOOM FRESH positions itself as a leader in fruit innovation. Sales efforts can target growers and distributors seeking cutting-edge, sustainable fruit varieties that meet consumer demand for health and taste.

Sustainability Focus BLOOM FRESH emphasizes a commitment to sustainability through natural breeding methods aimed at creating healthier and tastier fruits. Partners and clients aligned with sustainable practices could be valuable prospects for collaboration or supply chain integration.

Market Diversification Their diversification strategy, including the recent acquisition of a pioneering blueberry breeding program, indicates potential sales opportunities with berry producers and retailers seeking innovative, no-chill blueberry varieties to expand their product offerings.

Technological Edge BLOOM FRESH’s use of advanced technologies and digital tools positions them as a modern, forward-looking partner. Engaging with their R&D and innovation teams could open up sales channels for biotech solutions, new breeding technologies, and customized fruit varieties tailored to specific market needs.