Insights

Growing Market Presence Blue Chip Group, with its longstanding history since 1972 and recent acquisition by River SaaS Capital, is positioned as a leading provider in the emergency preparedness food sector, presenting opportunities for expansion and increased market penetration.

Diversified Product Portfolio The company's focus on nutritious, long-lasting survival foods, highlighted by flagship products like Morning Moo’s Milk, indicates strong consumer demand for taste and health-conscious options, opening avenues for targeted marketing of related emergency food solutions.

Regional and Global Reach Based in Salt Lake City and recognized as one of the most respected emergency food brands worldwide, Blue Chip Group’s existing reputation and geographic reach can be leveraged to explore new customer segments and distribution channels.

Technological Infrastructure Utilizing a tech stack that includes MySQL, Google Maps, and Adobe Creative Suite suggests operational efficiency and marketing capabilities, which can be further enhanced to improve customer engagement and sales strategies.

Potential for Strategic Partnerships With a relatively modest employee base and recent investment backing, there are opportunities to develop strategic partnerships with retail, outdoor, and emergency preparedness retailers to expand product distribution and sales channels.

Blue Chip Group Tech Stack

Blue Chip Group uses 8 technology products and services including MySQL, SQL, Chart.js, and more. Explore Blue Chip Group's tech stack below.

  • MySQL
    Database
  • SQL
    Database
  • Chart.js
    Javascript Graphics
  • Modernizr
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Amazon Pay
    Payment Processing
  • Google Tag Manager
    Tag Management
  • Adobe Creative Suite
    Visualisation Software

Blue Chip Group's Email Address Formats

Blue Chip Group uses at least 1 format(s):
Blue Chip Group Email FormatsExamplePercentage
First.Last@bluechipgroup.netJohn.Doe@bluechipgroup.net
81%
First@bluechipgroup.netJohn@bluechipgroup.net
12%
FLast@bluechipgroup.netJDoe@bluechipgroup.net
6%
First.MiddleLast@bluechipgroup.netJohn.MichaelDoe@bluechipgroup.net
1%

Frequently Asked Questions

Where is Blue Chip Group's headquarters located?

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Blue Chip Group's main headquarters is located at 1911 South 3850 West Salt Lake City, Utah 84104 United States. The company has employees across 6 continents, including North AmericaAsiaAfrica.

What is Blue Chip Group's phone number?

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You can contact Blue Chip Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Blue Chip Group's official website and social media links?

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Blue Chip Group's official website is bluechipgroup.net and has social profiles on LinkedInCrunchbase.

What is Blue Chip Group's SIC code NAICS code?

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Blue Chip Group's SIC code is 5143 - Dairy Products, Except Dried or Canned NAICS code is 311 - Food Manufacturing.

How many employees does Blue Chip Group have currently?

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As of May 2026, Blue Chip Group has approximately 181 employees across 6 continents, including North AmericaAsiaAfrica. Key team members include Ceo & Board Member: A. S.Chief Executive Officer: G. B.Cto - Chief Technology Officer: F. D.. Explore Blue Chip Group's employee directory with LeadIQ.

What industry does Blue Chip Group belong to?

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Blue Chip Group operates in the Food and Beverage Manufacturing industry.

What technology does Blue Chip Group use?

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Blue Chip Group's tech stack includes MySQLSQLChart.jsModernizrjQueryAmazon PayGoogle Tag ManagerAdobe Creative Suite.

What is Blue Chip Group's email format?

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Blue Chip Group's email format typically follows the pattern of First.Last@bluechipgroup.net. Find more Blue Chip Group email formats with LeadIQ.

When was Blue Chip Group founded?

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Blue Chip Group was founded in 1972.

Blue Chip Group

Food and Beverage ManufacturingUtah, United States51-200 Employees

Blue Chip Group is a mid-sized food and beverage manufacturer based in Salt Lake City, Utah. It is linked to Augason Farms, a family-run emergency foods company founded in 1972 by Phil Augason. Augason Farms began with Morning Moo’s Milk, a powdered milk product, and grew into a producer of nutritious, long-lasting emergency foods. The company operates in the food and beverage manufacturing industry with a focus on shelf-stable foods designed for emergency preparedness. Augason Farms’ history reflects a long-standing family-owned operation that built its niche around nutritious and palatable emergency foods.

Section iconCompany Overview

Headquarters
1911 South 3850 West Salt Lake City, Utah 84104 United States
Phone number
SIC Code
5143 - Dairy Products, Except Dried or Canned
NAICS Code
311 - Food Manufacturing
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Blue Chip Group's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Blue Chip Group's revenue is estimated to be in the range of $100M$250M

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