Event Capacity Blue Harbor offers extensive event infrastructure, including 17,000 square feet of meeting space, a 54,000-square-foot Breaker Bay indoor waterpark, spa, and four on-site restaurants, enabling large conferences, corporate retreats, weddings, and family-friendly gatherings in one destination.

Diverse Guest Experience With 179 suites plus private villas, a full-service spa, and recreation options, the property can serve leisure travelers and groups alike, creating attractive bundled packages that combine lodging, meetings, dining, and recreation.

Leadership Opportunity A new General Manager was appointed in August 2023, signaling an opportunity to refresh vendor relationships and pursue refreshed partnerships and programs under new leadership.

Regional Growth Strategically positioned in Sheboygan with easy access to Milwaukee, Madison, Green Bay, and Chicago, Blue Harbor draws Midwest business and leisure travelers, presenting regional sales opportunities with associations, planners, and incentive groups.

Tech Driven Growth Existing tech stack including ResortSuite for operations and marketing tools such as AdRoll, TikTok, Google, and New Relic suggests potential for data-driven campaigns, remarketing, and integrated guest experiences to grow group bookings and on-site revenue.