Recognition Boost Capitalizing on the recent recognition as the No. 2 top resort in the Midwest presents a valuable sales opportunity, leveraging this accolade to attract more guests and increase bookings.

Key Personnel Focus Engaging with recently appointed key personnel such as Julia Ippolito as the director of events and Jonathan Gutiérrez as the executive chef could lead to new event planning and dining opportunities, enhancing the overall guest experience.

Upscale Service Offerings Highlighting the upscale amenities of Grand Geneva Resort & Spa, including professional amenities, renovated guest rooms, decadent dining options, and luxurious spa services, can attract affluent customers seeking a premium hospitality experience.

Strategic Expansion Exploring potential partnership opportunities with Grand Geneva Resort & Spa for corporate events, given their expansive meeting facilities, can result in long-term business relationships and a consistent stream of group bookings.

Competitive Analysis Analyzing the market positioning of comparable resorts like The Pfister Hotel, Chula Vista Resort, and The Shores Resort & Spa can provide insights into pricing strategies and service differentiation to refine sales tactics and offerings.