Golf Expansion Leverage the newly launched Wee Nip 11-hole course to design client-entertainment golf outings, corporate retreats with golf clinics, and family-friendly add-ons that differentiate Grand Geneva from competitors.

Meetings Drive Capitalize on expansive meeting facilities and active leadership in events and sales to pursue mid-market corporate groups, associations, and incentive trips, especially given the Chicago–Milwaukee catchment.

Brand Prestige Utilize AAA Four Diamond status and Midwest top-resort recognition to craft premium packages, loyalty programs, and cross-promotions with other Marcus Hotels & Resorts properties to win higher-margin business.

Strategic Partnerships Tap into the Marcus Hotels & Resorts network for multi-property itineraries, distributed sales, and bundled experiences across destinations, expanding opportunities for long-term corporate accounts.

Regional Focus Target regional leisure and corporate travelers in the Midwest with bundled experiences featuring spa, dining, golf, and winter activities, while leveraging top talent in events and sales to close RFPs.