Recognition in the Midwest Grand Geneva Resort & Spa has been consistently recognized as a top resort in the Midwest, presenting an opportunity to leverage this reputation for targeted marketing and sales campaigns focused on attracting Midwestern customers.

Appointment of Key Personnel The recent appointments of Julia Ippolito as director of events and Jonathan Gutiérrez as executive chef provide avenues to pitch exclusive event packages and dining experiences, showcasing these talented individuals' expertise to attract clientele seeking premium services.

Tech Stack Utilization The technology stack employed by Grand Geneva Resort & Spa includes tools like UserWay, Google Conversion Tracking, and Salesforce. Understanding and leveraging these tech resources can enhance customer engagement, improve tracking of conversion rates, and streamline sales processes.

Market Trend Alignment By positioning Grand Geneva Resort & Spa as one of the best Lake Geneva resorts and amidst the top choices in the Midwest, sales efforts can capitalize on current market trends favoring experiences that offer luxury, relaxation, and a variety of activities, appealing to potential guests seeking premium stays.

Industry Network Expansion Exploring partnerships with similar companies in the hospitality industry, such as The Pfister Hotel and The Shores Resort & Spa, can open doors for cross-promotional opportunities and collaborative packages, tapping into shared customer bases and expanding the reach of sales initiatives.