Premium Lakefront Target Osthoff Resort for high-end conference and retreat partnerships given its AAA Four Diamond status, 500 ft lakefront, and dedicated conference facilities. Upsell premium meeting packages, exclusive waterfront experiences, and seasonal group itineraries to corporate clients seeking luxury venues.

Family & Luxury Position as a family-friendly yet upscale destination to expand cross-selling of multi-generational packages, seasonal family activities, and spa/wellness add-ons. Leverage recognition as a top waterfront resort for families to attract corporate families, incentive groups, and wedding-related bookings.

Award Momentum Capitalize on recent and upcoming awards by aligning sales collateral around Best of the Midwest and travel awards. Target press outreach and collaboration with travel planners to drive increased visibility, bookings, and referral traffic for both corporate groups and leisure guests.

Strategic Partnerships Explore partnerships with regional wedding planners, corporate retreat organizers, and wellness brands to expand package offerings (spa, hydrating treatments, seasonal experiences) and extend stay incentives. Use proximity to Milwaukee/Green Bay markets to capture intra-state and weekend getaway demand.

Digital Outreach Leverage the current tech stack and online presence to run targeted campaigns for corporate retreats, holiday parties, and group events. Propose site-wide optimization, event-driven promotions, and lead-generating content to convert inquiries into confirmed events and repeat bookings.