Healthcare expansion Blueberry Marketing & Sensory Research is expanding with TestSet Health in Europe and has appointed leadership to drive healthcare-specific data strategy, presenting a sales opportunity to offer sensory research and first-party data services to healthcare and wellness brands seeking European market insights.

First-party data The company emphasizes first-party data capabilities through RelevantView and a curated professional network, which can be leveraged to upsell premium panel access, sentiment analytics, and targeted consumer experience studies for brands needing high-quality data.

Industry breadth Serving beauty, consumer healthcare, food and beverage, household and pet care, and personal care, there is cross-industry potential for standardized sensory panels and life-cycle research collaborations across multiple product categories.

Strong leadership Recent senior hires in Europe and customer experience leadership signal investment in growth and enterprise sales. This creates openings for enterprise accounts and strategic partnerships with brands seeking expanded sensory and marketing research capabilities.

Strategic partnerships The division of Reckner and collaboration with The Institute for Sensory Research expand analytical capacity and global capabilities, enabling joint offerings and co-sell opportunities with related market research and sensory science firms.