First-party data expansion Blueberry Marketing & Sensory Research is part of TestSet, a first-party data specialist with recent panel launches like RelevantView and a healthcare expansion in Europe. Opportunity: offer integrated data-driven sensory research services that leverage TestSet’s proprietary panels to deepen product insights across beauty, healthcare, foods, and household categories.

Healthcare growth Recent Europe-wide health unit launch and leadership appointments indicate a strategic push into health and wellness data. Opportunity: position cross-border sensory and product research solutions for health, OTC, and wellness brands seeking validated consumer insights and regional market understanding.

European footprint European expansion with leadership in London suggests readiness for international collaborations. Opportunity: pursue multi-market studies, regulatory-aligned sensory research, and global product launches for brands aiming to scale beyond the U.S. market.

Sustainable, scalable tech Tech stack includes AWS, Sage Intacct, WordPress and other enterprise tools, signaling scalable operations and potential for integration with client systems. Opportunity: offer end-to-end project automation, reporting dashboards, and seamless data integration to improve speed-to-insight for clients with large sensory datasets.

Strategic leadership signals Recent executive hires in sales and customer experience across regions imply a focus on growth, client relationships, and service quality. Opportunity: engage via tailored solutions that emphasize relationship-driven research outputs, ongoing value through advisory services, and expanded regional support for global brands.