Acquisition Potential Blueclaw was acquired by XLMedia plc for $2.45M, positioning them as a key player in the European sports business. Leveraging this acquisition, there may be cross-selling opportunities within the XLMedia network for Blueclaw's advertising services.
New Leadership Impact Lizzie Lewington joined Blueclaw as Head of SEO Operations, bringing her expertise from Bigfoot Digital and Epiphany/Jaywing. With a focus on SEO growth, there could be opportunities for partnership or services expansion under her leadership.
Innovative Campaigns Blueclaw launched 'DOGpelganger,' an interactive social media contest for Canine Cottages, showcasing creativity in campaigns. This success demonstrates their ability to craft engaging marketing initiatives, presenting a prime opportunity for collaboration on unique projects with prospective clients.
European Expansion Blueclaw is positioned as a UK hub for XLMedia's European sports business post-acquisition. With this strategic location, there is potential for Blueclaw to explore market expansion opportunities across Europe, tapping into new client segments and industries.
Partnership Synergies Having partnered with XLMedia since 2020, Blueclaw has implemented new processes and systems, suggesting a strong working relationship. This alignment opens doors for joint offerings or bundled solutions, presenting avenues for increased sales and market penetration.
1-888-653-2347 
support@leadiq.com 
