Women's Specialty Products blueseventy has a history of launching innovative women's wetsuits, such as the Athena and Helix Thermal, catering to the growing market of female swimmers. Targeting women's specialty products could be a key sales opportunity for the company.

Partnerships with Niche Organizations Through partnerships with organizations like SheStrong and The Swim Mechanic, blueseventy has shown a commitment to niche communities within the swimming and triathlon industry. Collaborating with similar organizations could open up new sales channels and raise brand visibility.

Expansion into Triathlon Festivals The partnership with CHALLENGE DAYTONA highlights blueseventy's interest in triathlon festivals, indicating a potential opportunity for the company to expand its presence in events and competitions. Offering specialized products for these festivals could drive sales growth.

Innovative Product Development blueseventy's introduction of the THERMAL Reaction wetsuit showcases a commitment to continuous product innovation and improvement. Emphasizing the unique features and technological advancements of their products could attract discerning customers and drive sales.

Competitive Positioning and Market Differentiation With a focus on comfort, freedom from restriction, and competitive advantage in the water, blueseventy sets itself apart from competitors in the sporting goods manufacturing industry. Leveraging these key differentiators in sales pitches could resonate with customers seeking high-performance swimwear.