North America Growth leveraging the recent appointment of a Head of Wholesale & Business Development for North America to accelerate distributor partnerships and strategic deals across the US and Canada.

Strategic Partnerships pursue co-branded activations and exclusive compression technology partnerships with endurance events, teams, and academies highlighted by collaborations with Motiv Sports, Vancouver Rise FC, and Hoops Capital, to broaden reach and drive trial.

Global Sponsorship capitalize on status as official compression partner of national institutes and top sports organizations to embed 2XU in high-visibility programs, creating ongoing B2B and B2C sales leads through athlete and team endorsements.

Limited Edition Lines scale limited-edition collaborations such as the District Vision sunglasses collection to attract casual and prestige buyers, while creating media buzz and driving cross-sell with accessories and lifestyle channels.

Performance Tech Positioning emphasize evidence-based performance benefits and launch tech-savvy gear to attract performance-focused retailers and e-commerce partners seeking differentiated apparel to expand the compression category.