Expansion Opportunity Acquisition of Boardriders by Authentic Brands Group has led to a significant increase in their retail sales, offering a chance for new product placements and partnerships with existing and potential customers.

Partnership Potential Boardriders' partnership with Grlswirl presents an opportunity to tap into the women-founded skate collective market, enabling tailored marketing strategies and exclusive product offerings for this niche audience.

Digital Marketing Avenue Utilization of tech stack including Amplitude, Adobe Campaign, and Twitter Emoji allows for targeted digital marketing campaigns, enhancing customer engagement and driving online sales growth.

Competitor Collaboration Similar companies like Hurley and Rip Curl could be potential collaborators, leading to joint promotions, shared events, and cross-selling opportunities to reach a wider consumer base and boost sales revenues.

Employee Engagement Boost Announcement of reorganization and subsequent layoffs might indicate a need to focus on employee morale and incentivization, potentially leading to increased productivity, better customer service, and ultimately, higher sales numbers.