Strategic partnerships Leverage Bob Evans Farms’ recent partnerships and community initiatives (Colle McVoy as media agency of record; Mid-Ohio Food Bank collaboration; Columbus Zoo and Aquarium partnerships) to explore co-marketing, sponsorships, and cause-related campaigns that expand reach in grocery, hospitality, and charitable channels.

Product expansion capitalize on their ongoing diversification from refrigerated dinner sides to vegetable sides and other quick-prepare options by offering new line extensions, value-added bundles, or private-label opportunities for retailers seeking ready-to-cook meal solutions.

Retail growth Target grocery and club retailers with large refrigerated/frozen meal categories where Bob Evans is a leading player, highlighting the flagship and Simply Potatoes brands to upsell in-store promotions, holiday assortments, and cross-merchandising with breakfast and side-dish assortments.

Sustainability & purpose Align sales pitches with their social impact activities and charitable partnerships (food bank donations, family-focused programs) to approach retailers and brands seeking responsible sourcing, nutrition-forward products, and community-focused campaigns that resonate with shoppers.

Technology enablement Utilize their tech stack and data-driven demand signals (Oracle Demantra, integration cloud, e-commerce readiness) to propose demand planning, category management, and digital marketing services that improve forecast accuracy, promotions, and omnichannel execution for retailers and distributors.