Unique Design Niche BOBO Intriguing Objects specializes in creating timeless, one-of-a-kind furniture and décor pieces with a history behind each item, appealing to high-end consumers seeking distinctive and artisanal aesthetics.
Growth through Acquisition The recent acquisition by Hooker Furnishings indicates an expansion strategy and increased market stability, suggesting opportunities for cross-brand collaborations and access to new customer segments.
Strategic Partnerships Partnerships with institutions like Brenau University and Lee Industries demonstrate BOBO's engagement with diverse sectors, presenting avenues for targeted B2B sales in hospitality, education, and commercial sectors.
Product Diversification With a focus on furniture, lighting, décor, and antiques, BOBO offers a broad product range that can be tailored to luxury interior designers and specialty retailers seeking unique home furnishings.
Digital Engagement Utilizing advanced tech stacks such as BigCommerce, Google Tag Manager, and Cloudflare, BOBO has a strong online presence, providing sales teams with digital advertising and e-commerce opportunities to reach affluent customers nationally and internationally.