Sustainable partnerships Opportunity to upsell sustainable design collaborations and limited edition collections with allied brands and nonprofits, leveraging CB2's emphasis on inclusivity, kindness, and design partnerships such as Designer Collective, House of Valentina, and collaborations with notable designers.

Premium yet accessible products CB2 positions itself as edgy elevated and affordable, suggesting sales plays around mid-to-upper range furniture and décor that balance style with value, appealing to homeowners, renters, and interior designers seeking trend-forward but timeless pieces.

Experiential commerce Leverage CB2 store events, Afterhours concerts, and in-store experiences to drive foot traffic and cross-sell collaborations, limited runs, and exclusive items to local markets, complemented by digital campaigns.

Designer and influencer leverage Capitalize on CB2's design legends, collaborations, and designer partnerships to pitch exclusive drops, co-branded collections, and showroom partnerships to boutiques, design studios, and hospitality sectors seeking distinctive aesthetics.

Hospitality and contract potential Target hotels, coworking spaces, and residential developers with CB2’s modern, scalable designs; propose bulk purchasing, turnkey styling packages, and sustainable material options aligned with CB2’s design identity and ongoing Designer Collective initiatives.