SMB specialized Target a small to mid-sized client base in need of high-level PR consulting, crisis management, and media training in the Michigan and broader Midwest regions, highlighting flexible engagement models given the company’s lean team.

Crisis & Training Position services around executive development, media relations training, and strategic issues management as value-add offerings for organizations facing reputation risk or stakeholder communication challenges.

Executive Leadership Leverage founder prestige and APR credentials to pursue engagements with leadership teams seeking senior counsel, executive coaching, and accreditation-backed communication programs.

Tech Enablement Emphasize digital and analytics capabilities through Microsoft 365 and analytics platforms to support remote training, client collaboration, and measurable PR outcomes for campaigns.

Revenue Growth Align outreach with mid-market prospects that have potential to scale; propose retainer-based advisory services and modular training packages to convert from consulting engagements to ongoing partnerships.