Seasonal Farm-Forward Opportunity to upsell seasonal farm-forward menus to tri-state corporate and private clients, leveraging recent news of rotating seasonal offerings to attract budget-conscious planners seeking fresh, locally sourced options.

Wedding and NYC Focus Target wedding planners and NYC-based event coordinators by emphasizing full-service off-premises catering with customizable menus, a strong track record since 1977, and proximity to Brooklyn venues.

Growing Divisions Leverage the two integrated divisions The Smokin Grill and Catering by Briana to cross-sell complementary services such as specialty grills, themed events, and enhanced presentation for larger corporate or multi-day events.

Mid-Sized Advantage Position Bon Soir as a cost-competitive alternative to larger firms by highlighting mid-sized team flexibility, personalized service, and scalable offerings suitable for events in the 100-300 guest range.

Digital Engagement Utilize their tech stack and online presence to run targeted digital campaigns, highlight transparent seasonal menus, and showcase portfolio via video and interactive content to engage planners and decision makers.