Strategic Partnership Viña Concha y Toro USA’s recent partnership with Reyes Beverage Group in eight markets presents a channel growth opportunity for Bonterra Organic Estates through expanded distribution, co-marketing initiatives, and cross-sell of organic and sustainable wines.

Sales Leadership New senior leadership appointment as VP of Sales and regional managers for Origins Collection signal a unified growth strategy and potential for targeted enterprise accounts, premium on-premise placements, and faster adoption of Bonterra’s Mendocino County sustainability story in key markets.

Sustainability Focus Bonterra’s status as a sustainability pioneer and Mendocino County region recognition can be leveraged to win at retailers and clubs prioritizing ESG commitments, enabling narrative-driven SKUs, private label cooperation, and seasonal programs aligned with environmental credentials.

Market Positioning As a leading U.S. marketer of Chilean and Argentine wines under a top global winery umbrella, there is an opportunity to bundle Bonterra’s organic offerings with Viña Concha y Toro USA’s broader portfolio in wholesale, e-commerce, and national accounts.

Digital & Analytics Existing tech stack including Power BI, Tableau, and iCIMS enables data-driven prospecting, demand forecasting, and targeted account outreach for organic and sustainable wine SKUs, supporting ABM campaigns and personalized retailer pitches.