Insights

Luxury Lingerie Market Bordelle operates in the luxury lingerie market, offering unique, seductive, and high-quality products. This niche positioning provides an opportunity to target affluent customers seeking exclusive and luxurious lingerie items.

Global Retail Presence With availability in over 25 countries through select department stores and boutiques, Bordelle has established a global retail presence. This wide distribution network presents a sales opportunity for expanding market reach and engaging with diverse international clientele.

Innovative Design Elements Bordelle's use of 24K gold plated hardware, custom satin elastic strapping, and luxury fabrics sets them apart in the lingerie industry. The innovative design elements provide a selling point for targeting fashion-forward consumers looking for cutting-edge and chic lingerie pieces.

Online Presence and SEO Utilizing technologies like Hotjar, Yoast SEO, and Amazon ALB, Bordelle shows a commitment to online visibility and user experience. Leveraging these tools can enhance online sales efforts, drive website traffic, and improve conversion rates through targeted digital marketing strategies.

Competitive Positioning Compared to similar companies like Journelle, Fleur du Mal, and Agent Provocateur, Bordelle's distinctive aesthetic and craftsmanship offer a competitive edge. This uniqueness can be leveraged in sales pitches to differentiate the brand and attract customers seeking exclusive and bold lingerie designs.

Bordelle Tech Stack

Bordelle uses 8 technology products and services including Google Conversion Tracking, Hotjar, Crazy Egg, and more. Explore Bordelle's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Hotjar
    Analytics
  • Crazy Egg
    Analytics
  • Amazon ALB
    Load Balancers
  • LoyaltyLion
    Loyalty And Gamification
  • Yoast SEO
    Search Engines
  • HSTS
    Security
  • Cloudflare Bot Management
    Security

Media & News

Bordelle's Email Address Formats

Bordelle uses at least 1 format(s):
Bordelle Email FormatsExamplePercentage
First@bordelle.co.ukJohn@bordelle.co.uk
36%
FLast@bordelle.co.ukJDoe@bordelle.co.uk
14%
First@bordelle.co.ukJohn@bordelle.co.uk
36%
FLast@bordelle.co.ukJDoe@bordelle.co.uk
14%

Frequently Asked Questions

Where is Bordelle's headquarters located?

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Bordelle's main headquarters is located at London, GB. The company has employees across 3 continents, including EuropeAsiaSouth America.

What is Bordelle's official website and social media links?

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Bordelle's official website is bordelle.co.uk and has social profiles on LinkedIn.

What is Bordelle's NAICS code?

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Bordelle's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Bordelle have currently?

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As of August 2024, Bordelle has approximately 31 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Head Of Ecommerce And Client Services: K. V.Founder/Director: A. P.Sales And Marketing Manager: C. O.. Explore Bordelle's employee directory with LeadIQ.

What industry does Bordelle belong to?

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Bordelle operates in the Retail Apparel and Fashion industry.

What technology does Bordelle use?

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Bordelle's tech stack includes Google Conversion TrackingHotjarCrazy EggAmazon ALBLoyaltyLionYoast SEOHSTSCloudflare Bot Management.

What is Bordelle's email format?

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Bordelle's email format typically follows the pattern of . Find more Bordelle email formats with LeadIQ.

When was Bordelle founded?

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Bordelle was founded in 2009.
Bordelle

Bordelle

Retail Apparel and FashionLondon, United Kingdom11-50 Employees

Bordelle is a niche and unique concept in women’s lingerie and bodywear that combines craftsmanship with ground-breaking designs, toying with themes of seduction and bondage.

The Bordelle aesthetic is characterised by body-con silhouettes and rooted in a proprietary technique that blends 24K gold plated hardware and customised satin elastic strapping with an array of luxury fabrics to create iconic, adjustable styles for the modern woman.

Since launching in 2009 at Selfridges in London, Bordelle’s offering has expanded to include an evolving Signature line and innovative, seasonal Mainline collections that continually push the boundaries
of lingerie design.

Bordelle is available to buy at handpicked department stores, fashion concept stores and specialist boutiques in over 25 countries worldwide such as TSUM, Luisaviaroma, Kadewe and Journelle to name but a few.

One of the only lingerie brands to be stocked alongside Ready-to-Wear labels, Bordelle continues to be designed and handmade by our teams of artisans in London and at Atelier Bordelle Productions, the brand’s modern production facility in Cluj, Romania.

The unmistakably bondage aesthetic is developed and updated each season, while always remaining true to its original message: Memorable, provocative, and never without a reaction.

To find out more about the origins and development of the brand, visit https://timeline.bordelle.co.uk/

Section iconCompany Overview

Headquarters
London, GB
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2009
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

Section iconFunding & Financials

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