Online Virtual Fit Service Journelle launched an online virtual fit service in 2020 and 2022, indicating a focus on providing personalized and convenient shopping experiences to customers. Leveraging technology to offer personalized virtual fittings presents an opportunity to enhance customer engagement and increase sales.

The Love Box Collection The launch of The Love Box collection by Journelle in 2021 and 2023 caters to the growing demand for curated sets in the lingerie market. Introducing exclusive collections like The Love Box presents a unique selling proposition to attract customers seeking premium and thoughtful lingerie gifting options.

Expanding Men’s Division With the hiring of Roman Sipe as the creative director of the men’s division in 2022, Journelle showcases an interest in diversifying its product offerings. Capitalizing on this expansion and new creative direction could open doors for targeting a broader customer base and increasing sales revenue.

Multiple Revenue Streams Journelle's multi-brand approach and offering of lingerie, sleepwear, loungewear, and accessories cater to various customer needs and preferences. Diversifying product categories and brands can create upselling and cross-selling opportunities, driving revenue growth through a comprehensive product portfolio.

Fashion Industry Collaborations Journelle's emphasis on daily luxury and exquisite lingerie aligns well with potential collaborations with fashion designers and influencers. Partnering with renowned names in the fashion industry can elevate brand visibility, attract new customers, and boost sales through exclusive collections and limited editions.