Strategic leadership Border States has recent executive appointments in information security and procurement, highlighting a focus on risk management, supplier governance, and strategic sourcing which presents opportunities to offer enhanced cybersecurity, vendor risk assessments, and procurement optimization solutions.

Growth expansion The company opened a new Minnesota location in 2026, signaling regional expansion and an opportunity to target expanded local supply chain services, inventory management, and on-site delivery solutions for the upper Midwest market.

Employee owned advantage As a 100 percent employee-owned business recognized for culture and belonging, Border States may invest in scalable IT, security, and collaboration tools to support distributed teams, presenting upsell potential for ERP, data analytics, and collaboration platforms.

Digital maturity With a tech stack including Tableau, Snowflake, Terraform, and Jira-like tools, there is appetite for data analytics, cloud governance, and digital transformation services to optimize operations, procurement, and security postures.

Market position Being named a top six electrical distributor and operating within the competitive utilities sector suggests opportunities to cross-sell high-value maintenance, asset management, and energy-efficiency product lines to strengthen customer loyalty and increase wallet share.