Comprehensive IT & Printing Leverage Boring's end-to-end office technology focus, including printing, copying, scanning, faxing, and EDRM services, to position bundled hardware and managed services (toner, maintenance, and remote monitoring) as a unified solution for efficiency-driven buyers.

Service Reliability Emphasis Highlight their strong service culture, guaranteed rapid response (within 1 hour) and high first-time invoice accuracy to target organizations that prioritize dependable support, reducing downtime and operational risk.

Remote Monitoring & Proactive IT Capitalize on their remote monitoring and network health analytics offering to upsell proactive IT management, security hardening, and preventive maintenance contracts for mid-market clients seeking minimal disruption.

Financing & Onsite Training Promote bundled financing-friendly hardware plus post-purchase product training and same-day toner delivery as a differentiator; cross-sell with managed print, device lifecycle management, and on-site training services.

Strategic Partnerships & Growth Target mid-sized retailers and office equipment buyers that align with Boring’s dealer network of HP, Konica Minolta, Canon, Lexmark, and VoIP from Zultys, offering integrated solutions and complementary DocuWare document management and Crowd Notifications capabilities for safer reopenings.