Local advertising reach Borrell works with more than 1,000 media properties, Internet pure-play companies, investment analysts, ad agencies, and industry vendors, providing revenue benchmarking and forecasts for local media. Potential sales angle: offer enhanced data subscriptions or custom benchmarking packages to expand client reach and deepen insights for local advertisers and media partners.

SMB survey leverage The company surveys nearly 10,000 SMBs annually to produce industry insights. Potential upsell: provide tailored SMB advertising spend trends, vertical-specific reports, or quarterly dashboards to media buyers or agencies serving small business clients.

Analytics-driven decisions Borrell emphasizes fact-based analysis and forecasts through its Compass product and related reports. Potential upsell: introduce advanced analytics add-ons, predictive modeling, or custom scenario planning for media companies planning local ad growth.

Industry event engagement Recent activity includes participation in NAB Show and trade conferences, signaling ongoing client engagement with media executives. Potential sales approach: sponsor or present at industry events, offer trial access to Compass insights for attendees, or provide demo metrics aligned to conference themes.

Growth and funding signals Revenue is in the multi-million range with a lean team, suggesting potential for scalable offerings and value-based pricing. Potential opportunity: package tiered subscriptions, cost-per-insight models, or managed analytics services targeting mid-market media companies seeking outsized returns.