Insights

Strong Brand Heritage Boston Apparel Group owns well-established brands Chadwicks and metrostyle, which have longstanding recognition and loyal customer bases. This loyalty presents opportunities for loyalty program partnerships, personalized marketing, and cross-promotions to increase customer engagement and repeat sales.

E-Commerce Focus With a digital presence through www.chadwicks.com and www.metrostyle.com, the company emphasizes online retail, providing a platform for targeted digital marketing, social media campaigns, and online-exclusive sales to expand reach and boost revenue.

Product Diversity Offering a wide range of women's fashion including sizes from 4-20, workwear, casual, and swimwear, Boston Apparel Group can leverage product bundling and targeted upselling strategies to increase average order value and cater to diverse customer needs.

Market Positioning Operating within an industry with major competitors such as Ann Taylor and Macy's, Boston Apparel Group can explore niche marketing opportunities focusing on value-driven women's fashion, promotional campaigns, and partnerships to differentiate and grow its market share.

Growth Potential With revenue estimated between $50M and $100M and recent executive hires, there is scope for strategic expansion through supply chain enhancements, sustainable product lines, and targeted retail collaborations to accelerate growth and capture new market segments.

Boston Apparel Group Tech Stack

Boston Apparel Group uses 8 technology products and services including Facebook Pixel, Amazon Web Services, Cart Functionality, and more. Explore Boston Apparel Group's tech stack below.

  • Facebook Pixel
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Cart Functionality
    E-commerce
  • Windows Server
    Operating Systems
  • HSTS
    Security
  • Bootstrap
    UI Frameworks
  • AddThis
    Widgets
  • Facebook
    Widgets

Boston Apparel Group's Email Address Formats

Boston Apparel Group uses at least 1 format(s):
Boston Apparel Group Email FormatsExamplePercentage
First.Last@chadwicks.comJohn.Doe@chadwicks.com
52%
First_Last@chadwicks.comJohn_Doe@chadwicks.com
29%
FirstLast@chadwicks.comJohnDoe@chadwicks.com
14%
F_Last@chadwicks.comJ_Doe@chadwicks.com
5%

Frequently Asked Questions

Where is Boston Apparel Group's headquarters located?

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Boston Apparel Group's main headquarters is located at 35 United Drive, West Bridgewater, MA 02379, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Boston Apparel Group's phone number?

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You can contact Boston Apparel Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Boston Apparel Group's official website and social media links?

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Boston Apparel Group's official website is chadwicks.com and has social profiles on LinkedIn.

What is Boston Apparel Group's NAICS code?

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Boston Apparel Group's NAICS code is 44-45 - Retail Trade.

How many employees does Boston Apparel Group have currently?

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As of October 2025, Boston Apparel Group has approximately 201 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Founder, Product Content Creator | Visual Storyteller Creative Merchandising Fashion Editor: S. T.Partner: M. I.Sr. Director Operations: V. D.. Explore Boston Apparel Group's employee directory with LeadIQ.

What industry does Boston Apparel Group belong to?

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Boston Apparel Group operates in the Retail industry.

What technology does Boston Apparel Group use?

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Boston Apparel Group's tech stack includes Facebook PixelAmazon Web ServicesCart FunctionalityWindows ServerHSTSBootstrapAddThisFacebook.

What is Boston Apparel Group's email format?

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Boston Apparel Group's email format typically follows the pattern of First.Last@chadwicks.com. Find more Boston Apparel Group email formats with LeadIQ.

When was Boston Apparel Group founded?

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Boston Apparel Group was founded in 2008.

Boston Apparel Group

RetailUnited States201-500 Employees

Chadwicks™ and metrostyle® are the two fashion brands owned by Boston Apparel Group. 

In 1983, Chadwicks became the first company to offer women the innovative concept of a fashion catalog with the same high-quality apparel found in department and specialty stores at a fraction of the price. Now, over 25 years later, Chadwicks is still America's favorite one-stop shopping destination for up-to-date women's fashion at values that are unsurpassed. Visit us at www.chadwicks.com .

metrostyle is an American retailer of fashion for charismatic women sizes 4-20; misses, petite and tall. As our name suggests, metrostyle is a hub of diverse fashion for women from all walks of life. We offer everything from sassy tops and curve-hugging jeans, to versatile workweek separates, outerwear, swimwear, suits and accessories. metrostyle can be seen at: www.metrostyle.com .

New York private equity firm Monomoy Capital Partners LP acquired the Missy Group apparel line, which included the Chadwicks and metrostyle brands, from Redcats Group Inc. in July 2008. Reorganized as Womens Apparel Group LLC, the company is now doing business as Boston Apparel Group (www.bostonapparel.com).

Section iconCompany Overview

Headquarters
35 United Drive, West Bridgewater, MA 02379, US
Phone number
NAICS Code
44-45 - Retail Trade
Founded
2008
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Boston Apparel Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Boston Apparel Group's revenue is estimated to be in the range of $50M$100M

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