E-commerce Expansion Coldwater Creek recently launched new ecommerce websites on the BigCommerce platform, indicating a focus on enhancing its online presence and driving digital sales. This expansion opens up opportunities for partnerships with digital marketing agencies to further optimize online sales channels.

Acquisition Strategy With recent acquisitions like Soft Surroundings' assets, Coldwater Creek is strategically positioning itself to expand its product offerings and customer base. Leveraging this acquisition, there are opportunities to collaborate with influencers or lifestyle brands to promote the new product lines and boost sales.

Partnership with Tech Providers By partnering with industry-leading tech providers like Microsoft Dynamics and Adobe Creative Suite, Coldwater Creek is investing in cutting-edge technology to enhance customer experience. Building relationships with these tech providers can lead to opportunities to integrate new immersive shopping experiences and drive sales growth.

Omnichannel Retailing As an omnichannel retailer, Coldwater Creek caters to customers both online and through catalogs. This presents opportunities to collaborate with data analytics firms to better understand customer behavior across different channels and personalize marketing strategies, ultimately increasing sales conversion rates.

Competitive Analysis With revenues ranging between $10M - $50M, Coldwater Creek competes with established players like Lane Bryant and New York & Company. Analyzing the strategies of these competitors can provide valuable insights into market trends and customer preferences, assisting in developing targeted sales campaigns to capture market share.