Premium Market Position Pursuit Boats is positioned as a luxury brand with a focus on high-quality offshore fishing vessels, targeting affluent customers who value craftsmanship and innovative design, presenting opportunities for premium sales channels and targeted marketing efforts.
Recent Award Recognition Winning awards such as the BEST IN SHOW at Fort Lauderdale and the NMMA Innovation Award demonstrates the company's leadership in innovation and design, which can be leveraged to attract discerning clients and expand high-end dealership networks.
Digital Engagement The company's recent partnership to develop a high-definition immersive digital tour and active participation in major boat shows suggest a strong commitment to digital marketing and virtual engagement, creating opportunities to reach potential buyers beyond traditional channels.
Growth Through Acquisition Being part of Malibu Boats Inc since 2018 allows Pursuit to benefit from shared manufacturing and design expertise, which can be explored further to develop new, innovative models appealing to expanding customer segments.
Strong Industry Presence Participation in significant industry events and initiatives such as the International BoatBuilders' Exhibition and the Confidence on the Water program indicates active engagement with the boating community, opening doors to partnerships and expanding brand recognition among recreational and professional users.