BOU Brands
Food and Beverage ServicesNew York, United States2-10 Employees
BOU Brands is a small New York-based company that creates flavor-enhancing culinary cubes made from better-for-you ingredients to brighten everyday cooking. The cubes aim to shorten meal prep while delivering bold, noticeable taste, addressing the gap between convenient options and flavor. Their products are designed to help busy parents and home cooks encourage kids to eat vegetables and to empower even inexperienced cooks to feel confident in the kitchen. Working within the Food and Beverage Services space, the company positions itself as a source of convenient, tasty flavor boosters rather than traditional processed or bland solutions. Based in New York City, the team describes itself as saucepan experimenters and flavor enthusiasts focused on expanding what can happen in home cooking. A notable development in the company’s recent history is a 2019 collaboration with Chef Palak Patel to create an Indian Curry Cube that encapsulates traditional flavors in a compact form.