Secure, low-cost BowTie targets hospitality customers with a secure, end-to-end transaction processing solution that lowers PCI scope and processing fees, presenting a compelling value proposition for hotels, property management systems, and central reservation systems looking to reduce risk and costs.

PCI EMV ready The product is PCI and EMV compliant with direct integration to payment processors and secure handling across property and reservation platforms, providing a ready-to-buy security upgrade for hospitality operators and their tech partners.

Data protection With end-to-end encryption, tokenization of all transaction data, and a cryptographic vault, BowTie can appeal to hotels and PMS/CRS providers seeking to differentiate on data security to mitigate fraud and regulatory exposure.

Hospitality focus Initial focus on hospitality creates a clear vertical with downstream integrations to booking aggregators, offering cross-sell opportunities to PMS, CRS, OTAs, and hotel groups aiming to simplify payments and reduce merchant processing costs across channels.

Growth potential Revenue range indicates a small but scalable business with potential for multi-hundred-million market opportunities as adoption grows among mid-market to enterprise hospitality brands and payment integrators seeking secure, cost-efficient solutions.