Hospitality focus Target hospitality tech and property management platforms with BowTie’s secure, PCI and EMV compliant transaction processing to reduce PCI scope and processing fees for hotels, PMS providers, and central reservation systems.

Security driven Position BowTie’s end-to-end data encryption, tokenization, cryptographic vault, and real-time monitoring as a differentiator for merchants handling high-value customer payment data, creating a compelling value proposition for payment gateways and processor partners.

Cost savings Leverage the low-cost transaction processing claim to pursue partnerships with PMS and reservation system vendors seeking to offer more economical payment solutions to their clients, potentially increasing deal sizes in enterprise hospitality segments.

Integrated ecosystem Emphasize direct integration with payment processors/gateways and downstream secure integration with booking aggregators to propose an end-to-end secure payments flow that reduces risk and simplifies compliance for platform ecosystems.

Growing revenue With current revenue in the low-to-mid millions, target scale opportunities by partnering with mid-market to larger hospitality tech providers and fintech players looking to expand secure processing capabilities across global hotel networks.