Cost Optimisation Target BPO United's focus on reducing and controlling operating costs to position them as a partner for clients seeking efficient outsourcing. Use dialogues around scalable, cost-effective solutions and demonstrate how our offerings can further streamline external resources while freeing internal teams.

Scale & Capabilities Leverage their emphasis on access to world-class capabilities to propose complementary services that fill capability gaps (e.g., advanced analytics, digital marketing automation, customer experience optimization) to broaden the value proposition for mid-market to enterprise clients.

Technology Leverage Highlight opportunities around modern tech stacks and platforms to enhance performance. Position integrations, automation, and Afternic-related or related digital assets as ways to improve reach, speed to market, and ROI for advertising and outsourcer clients.

Mid-market Focus With a smaller, lean team and revenue in the 10–25M range, target similar-sized businesses seeking cost-effective outsourcing. Offer bundled solutions that provide clear ROI and reduce operational complexity for growing firms in advertising services and related sectors.

Strategic Partnerships Present as a value-add partner for large global players exploring regional or specialized outsourcing partners. Propose collaboration opportunities that expand geographic reach, diversify service lines, and strengthen competitive positioning against larger peers.