Brand Genetics

Business Consulting and ServicesEngland, United Kingdom51-200 Employees

With offices in London, New York and Rio we work across the globe with the world’s biggest brands:  ABInBev, Diageo, Google, Kellanova, Kenvue, Mars, Meta, Mondelez, Nestle, PepsiCo,  Reckitt, Suntory and Unilever.

Our proprietary evidence-based and science-backed approach enables us to decode the complex DNA strands of human behaviour (Drivers, eNablers, Abilities) revealing the hidden forces driving what people do, why they do it and where opportunities lie to unlock growth.

Drivers: The underlying motivations, habits, and emotions behind behaviour 
eNnablers: The norms, resources and environments that facilitate (or prevent) behaviour
Abilities: The skills and knowledge levels of individuals, groups and markets 

Do you need to go deeper and get beyond the obvious? Do you want to transform consumer understanding into competitive advantage and growth? Get in touch today.

Sign up for free to view info

Email Format Employee directory