Brandcraft Strategy
Food and Beverage ServicesOhio, United States11-50 Employees
Brandcraft Strategy, based in Cincinnati, Ohio, operates in the Food and Beverage Services sector as a developer of new-to-the-world innovations intended to improve wellbeing. The company adopts a brand-centric approach to product development, combining deep consumer insights with novel ingredient technologies within a nimble end-to-end manufacturing framework. Its cross-functional team—spanning brand, innovation, manufacturing, sales, and marketing—regularly tests, iterates, and optimizes products based on real-time market feedback to support broad consumer acceptance and accelerated launch and scale. The firm is a small to mid-sized operation. Its clients are brands seeking to bring innovative, consumer-focused food and beverage products to market, leveraging Brandcraft's integrated development and manufacturing capabilities. Vegy Vida, the company's first product, was launched in January 2017, carries three patents pending, and is rolling out nationally this spring as a kid-focused dip designed to help children develop a palate for vegetables.