Extensive Provider Network Brandperx, now InStep Health, claims access to a proprietary network of over 250,000 healthcare providers across major US metros, covering 46 medical specialties plus 15,000 dental and 16,000 veterinarians. This presents a scalable channel to reach patients via direct-to-consumer and could be leveraged to drive trials, samples, and education campaigns for pharma and OTC brands.

High Patient Reach The company asserts engagement with more than 400 million consumers annually through its POC marketing processes, emphasizing a trusted provider endorsement as a powerful lever for trial and purchase. This suggests a strong value proposition for brands seeking broad exposure coupled with clinician credibility.

DTC Transformation InStep Health positions itself as redefining Direct-to-Consumer advertising in healthcare settings, focusing on Rx and OTC product samples, coupons, and patient education delivered at the point of care. Sales opportunities include pharma brands seeking improved conversion and measurable ROI from provider-led patient interactions.

Strategic Acquisition Link Brandperx was acquired by LeveragePoint Media in June 2020, indicating potential integration with a broader pharma marketing ecosystem and access to additional distribution channels and cross-sell opportunities within a network of pharma marketers and media buyers.

Growth and Funding Signals Reported revenue range of 10 to 25 million and a small-to-mid-size employee base (11-50) suggest nimbleness and potential for scalable partnerships. Target opportunities include expanding advertiser ROIs, adding new healthcare segments, or collaborating on innovative patient engagement programs with pharma, OTC brands, and health services.