Local Growth Target the St. Louis metro area with localized SEO and paid media to grow personal and small business insurance clients, leveraging the firm’s established local presence and address.

Digital Modernization The current tech stack includes older tools such as DreamWeaver and MyWebsite Creator; opportunity to modernize the website with a responsive CMS, improved lead capture, and CRM integration to boost conversions and track performance.

Security Trust Security features like reCAPTCHA and X-Content-Type-Options indicate a focus on compliance; build on this by offering enhanced data privacy controls, SSL, and clear trust signals to improve form completions and customer confidence.

Analytics ROI Google Analytics presence enables data-driven marketing; propose advanced analytics, funnels, and attribution to optimize budget allocation across channels and demonstrate clear ROI for growth initiatives.

Outsourcing Opportunity With a small team of 2-10 employees, there is an opportunity for a marketing and IT services partner to provide scalable marketing automation, CRM setup, and tech support to accelerate growth without increasing headcount.