Community Engagement The Brattleboro Reformer demonstrates strong community involvement through partnerships with local organizations like River Valley Credit Union, Auto Mall Srl, and United Way, as well as initiatives supporting local schools. This presents opportunities to offer targeted advertising, sponsorships, or community-focused digital content solutions.

Digital Presence With a modern tech stack including PubMatic, DoubleClick, and Taboola, the Reformer has an active and evolving online advertising environment, making it a suitable prospect for digital advertising, data analytics, and programmatic ad services to enhance their revenue streams.

Recognition & Credibility Receiving awards such as the 2022 Distinguished Newspaper Award and being recognized as 'The Best Place on Earth' highlight the publication’s credibility and community prestige. This provides a foundation for premium advertising partnerships and sponsorship opportunities with local and regional brands.

Financial Range Operating with an annual revenue between $1 million and $10 million, the company presents a viable target for scaled advertising packages, subscription services, or digital transformation solutions designed to increase revenue without overextending.

Market Position As a regional newspaper within a competitive landscape that includes other local and regional media outlets, the Reformer’s focus on community news and local partnerships opens avenues for tailored sales solutions emphasizing local engagement, content monetization, and community loyalty programs.