Targeted Local Ads The Brattleboro Reformer already leverages a robust digital marketing stack including LinkedIn Ads, LiveIntent, TripleLift, Facebook Pixel, Hotjar, Revcontent and modern site tech. This enables geo-targeted display, retargeting, and audience insights for Windham County advertisers. We can offer targeted local campaigns that combine display and native placements with cross-channel print/digital bundles and measurable ROI.

Community Partnerships The Reformer has a history of partnerships with River Valley Credit Union, Auto Mall Srl and United Way Windham County to support local initiatives. This opens opportunities for sponsored content, cause-marketing campaigns, and co-branded events that boost advertiser visibility while reinforcing the paper’s community role.

Brand Credibility Recent recognitions including Best Place on Earth (2024) and a 2022 Distinguished Newspaper Award bolster trust with readers and advertisers. Leverage this brand halo in premium ad packages, sponsorships, and recruitment campaigns to differentiate from competitors.

Recruitment Marketing With a small local workforce and ongoing staffing changes, there is a clear opportunity to sell recruitment advertising and employer-branding content. Propose career pages, sponsored articles, and targeted LinkedIn campaigns aimed at local job seekers.

Local Market Bundles The proximity to peers in Vermont and a regional readership presents a chance to offer cross-media packages across local outlets or partner sites. Develop bundled print and digital sponsorships that extend reach to neighboring communities while maintaining a strong local focus.