Market position Positioned as Oakland County’s first adult-use recreational retailer with a local focus, indicating an opportunity to upsell to first-time buyers and convert nearby curbside pickup customers into repeat patrons through targeted incentives.

Digital channel Online ordering for curbside pickup and a forthcoming loyalty program create an opening for a formalized account-based outreach, promotions, and retargeting campaigns to drive online-to-offline sales and repeat visits.

Simplicity appeal Clear age requirements and no medical card needed for recreational purchases appeal to a broad customer segment; sales strategies can emphasize fast, compliant checkout, loyalty perks, and convenient cash-on-site options to improve conversion.

Tech stack Existing tech stack (AWS, data tools, analytics, and web functionality) provides a foundation for data-driven marketing partnerships, customer segmentation, and measurable pilots for loyalty and promotion programs.

Growth indicators Revenue scale in the low-to-mid millions with a small team signals potential for partnerships around product assortment optimization, exclusive product launches, and in-store events to boost average order value and traffic.