Strategic leadership Appointment of Kevin Bohea as divisional director for plumbing and drainage signals a strengthened leadership focus in this high-potential product area, creating opportunities to engage at the executive level with tailored, high-value solutions for construction projects and distributor partnerships.

Expansion & partnerships Strategic partnership with Novalite Products LLP enhances distribution reach for polycarbonate and PVC daylighting and cladding solutions, suggesting market expansion opportunities in roofing, daylight harvesting, and related segments that can be leveraged through co-marketing and channel programs.

Bio-based growth Launch of BioPlus bio-based polycarbonate glazing demonstrates commitment to sustainable materials, opening up conversations with eco-conscious builders and specifiers and enabling cross-sell of bio-content products to projects seeking green certifications and circular economy credentials.

Diverse product portfolio Extensive range across plastic sheets, rooflight systems, and plumbing and drainage positions Brett Martin as a one-stop source for construction projects, presenting cross-selling and bundle proposals to contractors, distributors, and fabricators across multiple trades.

Technology & analytics Adoption of digital tools (Power BI, AutoCAD, Dynamics, SharePoint, Asana) indicates data-driven sales enablement and BIM-ready specification capabilities, enabling targeted proposals, accurate pricing, and efficient collaboration with customers and partners.