Boutique Niche Focus Briggs Capital specializes in serving lower mid-market companies with tailored M&A and strategic advisory services, presenting an opportunity to target similarly focused firms seeking personalized financial guidance.

Experienced Leadership The firm’s partners are former business owners with firsthand exit experience, indicating a deep understanding of entrepreneurial challenges and a potential interest in services that support exit planning and succession strategies.

High Closing Ratio Briggs boasts a higher than average deal closing rate across direct channels like PE, strategics, and family offices, suggesting a strong network and credibility that can be leveraged for introducing complementary financial or consulting services.

Technology Stack Utilizing tools such as Shopify, Google Tag Manager, and YouTube, Briggs demonstrates a digital presence and engagement approach that can be expanded to reach similar mid-market clients or strategic partners online.

Market Positioning As a boutique firm competing alongside major players with extensive employee bases and revenue, Briggs positions itself as a specialized provider with personalized service, creating opportunities to connect with other mid-market firms seeking dedicated advisory expertise.