Insights

Expansion Opportunities Brighthouse Financial has recently expanded its suite of single premium deferred fixed indexed annuities, catering to clients looking for full protection during market downturns. This new product line presents an opportunity for sales representatives to target customers with retirement planning needs and offer them a unique solution.

Technology Integration Brighthouse Financial utilizes a tech stack that includes Google Ads, Microsoft tools, IBM, and social media platforms. Leveraging these technologies, sales development representatives can explore digital marketing strategies, targeted advertising campaigns, and online engagement to reach a wider audience and generate leads effectively.

Sustainability Focus With the release of its 2022 Corporate Sustainability Report, Brighthouse Financial showcases its commitment to environmental and social responsibility. Sales professionals can leverage this sustainability focus as a selling point to attract customers who prioritize partnering with eco-conscious companies, thereby tapping into the growing market for sustainable investment products.

Board Appointments The recent appointments of Michael J. Inserra and Lizabeth H. Zlatkus to Brighthouse Financial's Board of Directors present an opportunity for sales development representatives to network with key decision-makers. Building relationships with board members could lead to strategic partnerships, new business opportunities, and enhanced credibility when approaching potential clients.

Competitive Analysis As one of the largest providers of annuities and life insurance in the U.S., Brighthouse Financial competes with established players like New York Life, MetLife, and AXA Equitable. Sales professionals can conduct a detailed comparative analysis to identify gaps in competitors' offerings and tailor their sales pitches to highlight Brighthouse Financial's unique value propositions, potentially winning over customers seeking differentiated financial products.

Brighthouse Financial Tech Stack

Brighthouse Financial uses 8 technology products and services including Google Ads, Wdesk, Microsoft PowerPoint, and more. Explore Brighthouse Financial's tech stack below.

  • Google Ads
    Advertising
  • Wdesk
    Corporate Performance Management
  • Microsoft PowerPoint
    Editors
  • Microsoft Word
    Editors
  • IBM
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • Zoom
    Web Conferencing
  • Facebook
    Widgets

Media & News

Brighthouse Financial's Email Address Formats

Brighthouse Financial uses at least 1 format(s):
Brighthouse Financial Email FormatsExamplePercentage
first.last@brighthousefinancial.comJohn.Doe@brighthousefinancial.com
72%
flast@brighthousefinancial.comJDoe@brighthousefinancial.com
26%
last_first@brighthousefinancial.comDoe_John@brighthousefinancial.com
1%
first.m.last@brighthousefinancial.comJohn.M.Doe@brighthousefinancial.com
1%

Frequently Asked Questions

Where is Brighthouse Financial's headquarters located?

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Brighthouse Financial's main headquarters is located at 11225 North Community House Road Charlotte, North Carolina 28277 US. The company has employees across 6 continents, including North AmericaEuropeOceania.

What is Brighthouse Financial's phone number?

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You can contact Brighthouse Financial's main corporate office by phone at +1-800-638-5433. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Brighthouse Financial's stock symbol?

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Brighthouse Financial is a publicly traded company; the company's stock symbol is BHF.

What is Brighthouse Financial's official website and social media links?

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Brighthouse Financial's official website is brighthousefinancial.com and has social profiles on LinkedIn.

How much revenue does Brighthouse Financial generate?

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As of June 2024, Brighthouse Financial's annual revenue reached $750M.

What is Brighthouse Financial's NAICS code?

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Brighthouse Financial's NAICS code is 524113 - Direct Life Insurance Carriers.

How many employees does Brighthouse Financial have currently?

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As of June 2024, Brighthouse Financial has approximately 1.4K employees across 6 continents, including North AmericaEuropeOceania. Key team members include Chief Information Officer: J. H.Chief Risk Officer: P. M.Chief Financial Officer: E. S.. Explore Brighthouse Financial's employee directory with LeadIQ.

What industry does Brighthouse Financial belong to?

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Brighthouse Financial operates in the Insurance industry.

What technology does Brighthouse Financial use?

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Brighthouse Financial's tech stack includes Google AdsWdeskMicrosoft PowerPointMicrosoft WordIBMGoogle Tag ManagerZoomFacebook.

What is Brighthouse Financial's email format?

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Brighthouse Financial's email format typically follows the pattern of . Find more Brighthouse Financial email formats with LeadIQ.

When was Brighthouse Financial founded?

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Brighthouse Financial was founded in 2017.
Brighthouse Financial

Brighthouse Financial

InsuranceNorth Carolina, United States1001-5000 Employees

We're Brighthouse Financial. We are on a mission to help people achieve financial security. 

As one of the largest providers of annuities and life insurance in the U.S., we specialize in products designed to help people protect what they’ve earned and ensure it lasts. We are built on a foundation of experience and knowledge, which allows us to keep our promises and provide the value they deserve.

We are proud to be trusted by over 2 million customers and with over 2 million annuity contracts and life insurance policies in force.

See our social media guidelines here: https://www.brighthousefinancial.com/support/social-media-guidelines 

--------------

Data as of June 30, 2022. Assets ranked by 2022 admitted assets. Best’s Review®: Top 200 U.S. Life/Health Insurers. AM Best, 2023. Brighthouse Financial, Inc. is the ultimate parent company of the Brighthouse Financial operating insurance companies. FORTUNE© 2023 FORTUNE Media IP Limited. FORTUNE is a trademark of FORTUNE Media IP Limited and is used under license. FORTUNE and FORTUNE Media IP Limited are not affiliated with, and do not endorse the products or services of, Brighthouse Financial.

Annuities and life insurance are issued by, and product guarantees are solely the responsibility of, Brighthouse Life Insurance Company, Charlotte, NC 28277 and, in New York only, by Brighthouse Life Insurance Company of NY, New York, NY 10017 ("Brighthouse Financial"). Variable products are distributed by Brighthouse Securities, LLC (member FINRA). All are Brighthouse Financial affiliated companies.

© 2023 Brighthouse Financial, Charlotte, NC 28277. Brighthouse Financial® and its design are registered trademarks of Brighthouse Financial, Inc. and/or its affiliates.

Section iconCompany Overview

Headquarters
11225 North Community House Road Charlotte, North Carolina 28277 US
Phone number
+1-800-638-5433
Stock Symbol
BHF
NAICS Code
524113 - Direct Life Insurance Carriers
Founded
2017
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Brighthouse Financial's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Brighthouse Financial's revenue is in the range of $100M$1B

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