Insights

Strategic Acquisition Intent Brighthouse Financial is currently the target of multiple acquisition efforts, including plans by Aquarian Holdings LLC. and previously Sixth Street, indicating a dynamic M&A environment. This presents opportunities to offer tailored insurance and financial products that can appeal to acquiring entities or support integration strategies.

Innovative Product Development The company is actively developing new investment and insurance solutions, such as in-plan investment products in partnership with BlackRock and new riders for its SmartCare policies. Sales strategies can focus on promoting these innovative offerings to attract clients seeking advanced, flexible insurance and retirement options.

Digital Engagement Tools Brighthouse leverages a modern tech stack including SAP HANA, Azure DevOps, and Google Analytics, indicating a focus on digital marketing and customer engagement. Sales teams can capitalize on these digital channels to reach new customer segments and enhance cross-selling opportunities.

Leadership Changes Recent leadership appointments, including a new Chief Accounting Officer, suggest ongoing organizational growth and strategic realignment. This provides opportunities to highlight the company's stability and evolving expertise when engaging with potential clients and partners.

Large Customer Base With over two million clients and extensive annuity and life insurance policies, Brighthouse offers a substantial base for cross-selling and upselling additional financial products, especially as market trends favor retirement planning and wealth preservation strategies.

Brighthouse Financial Tech Stack

Brighthouse Financial uses 8 technology products and services including LinkedIn Ads, Blackline, SAP HANA, and more. Explore Brighthouse Financial's tech stack below.

  • LinkedIn Ads
    Advertising
  • Blackline
    Corporate Performance Management
  • SAP HANA
    Database Management
  • Azure DevOps
    Devops
  • RabbitMQ
    Software Framework
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Media & News

Brighthouse Financial's Email Address Formats

Brighthouse Financial uses at least 1 format(s):
Brighthouse Financial Email FormatsExamplePercentage
First.Last@brighthousefinancial.comJohn.Doe@brighthousefinancial.com
70%
FLast@brighthousefinancial.comJDoe@brighthousefinancial.com
26%
F_Last@brighthousefinancial.comJ_Doe@brighthousefinancial.com
3%
Last_First@brighthousefinancial.comDoe_John@brighthousefinancial.com
1%

Frequently Asked Questions

What is Brighthouse Financial's phone number?

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You can contact Brighthouse Financial's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Brighthouse Financial's stock symbol?

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Brighthouse Financial is a publicly traded company; the company's stock symbol is BHF.

What is Brighthouse Financial's official website and social media links?

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Brighthouse Financial's official website is brighthousefinancial.com and has social profiles on LinkedIn.

How much revenue does Brighthouse Financial generate?

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As of December 2025, Brighthouse Financial's annual revenue is estimated to be $3.4B.

What is Brighthouse Financial's NAICS code?

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Brighthouse Financial's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Brighthouse Financial have currently?

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As of December 2025, Brighthouse Financial has approximately 1.4K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Information Officer: J. H.Chief Data & Strategy Officer: P. D.Chief Accounting Officer (cao): M. P.. Explore Brighthouse Financial's employee directory with LeadIQ.

What industry does Brighthouse Financial belong to?

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Brighthouse Financial operates in the Insurance industry.

What technology does Brighthouse Financial use?

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Brighthouse Financial's tech stack includes LinkedIn AdsBlacklineSAP HANAAzure DevOpsRabbitMQX-Content-Type-OptionsGoogle AnalyticsFacebook.

What is Brighthouse Financial's email format?

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Brighthouse Financial's email format typically follows the pattern of First.Last@brighthousefinancial.com. Find more Brighthouse Financial email formats with LeadIQ.

When was Brighthouse Financial founded?

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Brighthouse Financial was founded in 2017.

Brighthouse Financial

InsuranceNorth Carolina, United States1001-5000 Employees

We're Brighthouse Financial. We are on a mission to help people achieve financial security. 

As one of the largest providers of annuities and life insurance in the U.S., we specialize in products designed to help people protect what they’ve earned and ensure it lasts. We are built on a foundation of experience and knowledge, which allows us to keep our promises and provide the value they deserve.

We are proud to be trusted by over 2 million customers and with over 2 million annuity contracts and life insurance policies in force.

See our social media guidelines here: https://www.brighthousefinancial.com/support/social-media-guidelines 

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Data as of June 30, 2022. Assets ranked by 2022 admitted assets. Best’s Review®: Top 200 U.S. Life/Health Insurers. AM Best, 2023. Brighthouse Financial, Inc. is the ultimate parent company of the Brighthouse Financial operating insurance companies.

Annuities and life insurance are issued by, and product guarantees are solely the responsibility of, Brighthouse Life Insurance Company, Charlotte, NC 28277 and, in New York only, by Brighthouse Life Insurance Company of NY, New York, NY 10017 ("Brighthouse Financial"). Variable products are distributed by Brighthouse Securities, LLC (member FINRA). All are Brighthouse Financial affiliated companies.

© 2023 Brighthouse Financial, Charlotte, NC 28277. Brighthouse Financial® and its design are registered trademarks of Brighthouse Financial, Inc. and/or its affiliates.

Section iconCompany Overview

Phone number
Stock Symbol
BHF
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2017
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Brighthouse Financial's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Brighthouse Financial's revenue is estimated to be in the range of $1B$10B

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