Insights

Growing Market Share Brighthouse Financial is one of the largest providers of annuities and life insurance in the U.S., serving over two million customers. This extensive customer base indicates significant cross-selling and upselling opportunities for new or expanded insurance and investment products.

Innovative Product Development The company's recent partnership with BlackRock to develop in-plan investment products with guaranteed income options highlights a focus on innovative, lifecycle-oriented solutions, presenting opportunities to introduce complementary financial planning and retirement services.

Strategic Acquisition Interest Brighthouse is currently the target of high-profile acquisition discussions by Aquarian Holdings and previously Sixth Street, suggesting an attractiveness to investors seeking to expand or integrate insurance solutions, which can open doors for partnership or technology collaborations.

Digital and Tech Expansion Utilizing a modern tech stack including SAP HANA, Azure DevOps, and Google Analytics, Brighthouse demonstrates a strong focus on digital infrastructure, creating opportunities for sales in advanced analytics, cloud services, and digital marketing solutions to enhance operational efficiencies.

Product Innovation Opportunities Recent product enhancements, such as new riders for the Brighthouse SmartCare plan, show the company's commitment to innovation. This creates avenues to offer advanced supplemental insurance tech solutions or customer engagement platforms to further differentiate offerings.

Brighthouse Financial Tech Stack

Brighthouse Financial uses 8 technology products and services including LinkedIn Ads, Blackline, SAP HANA, and more. Explore Brighthouse Financial's tech stack below.

  • LinkedIn Ads
    Advertising
  • Blackline
    Corporate Performance Management
  • SAP HANA
    Database Management
  • Azure DevOps
    Devops
  • RabbitMQ
    Software Framework
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Media & News

Brighthouse Financial's Email Address Formats

Brighthouse Financial uses at least 1 format(s):
Brighthouse Financial Email FormatsExamplePercentage
First.Last@brighthousefinancial.comJohn.Doe@brighthousefinancial.com
70%
FLast@brighthousefinancial.comJDoe@brighthousefinancial.com
26%
F_Last@brighthousefinancial.comJ_Doe@brighthousefinancial.com
3%
Last_First@brighthousefinancial.comDoe_John@brighthousefinancial.com
1%

Frequently Asked Questions

Where is Brighthouse Financial's headquarters located?

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Brighthouse Financial's main headquarters is located at 11225 North Community House Road, Charlotte, North Carolina 28277, US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Brighthouse Financial's phone number?

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You can contact Brighthouse Financial's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Brighthouse Financial's stock symbol?

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Brighthouse Financial is a publicly traded company; the company's stock symbol is BHF.

What is Brighthouse Financial's official website and social media links?

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Brighthouse Financial's official website is brighthousefinancial.com and has social profiles on LinkedIn.

How much revenue does Brighthouse Financial generate?

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As of October 2025, Brighthouse Financial's annual revenue is estimated to be $3.4B.

What is Brighthouse Financial's NAICS code?

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Brighthouse Financial's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Brighthouse Financial have currently?

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As of October 2025, Brighthouse Financial has approximately 1.4K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Information Officer: J. H.Chief Compliance Officer & Associate General Counsel: R. M.Chief Accounting Officer (cao): M. P.. Explore Brighthouse Financial's employee directory with LeadIQ.

What industry does Brighthouse Financial belong to?

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Brighthouse Financial operates in the Insurance industry.

What technology does Brighthouse Financial use?

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Brighthouse Financial's tech stack includes LinkedIn AdsBlacklineSAP HANAAzure DevOpsRabbitMQX-Content-Type-OptionsGoogle AnalyticsFacebook.

What is Brighthouse Financial's email format?

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Brighthouse Financial's email format typically follows the pattern of First.Last@brighthousefinancial.com. Find more Brighthouse Financial email formats with LeadIQ.

When was Brighthouse Financial founded?

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Brighthouse Financial was founded in 2017.
Brighthouse Financial

Brighthouse Financial

InsuranceUnited States1001-5000 Employees

We're Brighthouse Financial. We are on a mission to help people achieve financial security. 

As one of the largest providers of annuities and life insurance in the U.S., we specialize in products designed to help people protect what they’ve earned and ensure it lasts. We are built on a foundation of experience and knowledge, which allows us to keep our promises and provide the value they deserve.

We are proud to be trusted by over 2 million customers and with over 2 million annuity contracts and life insurance policies in force.

See our social media guidelines here: https://www.brighthousefinancial.com/support/social-media-guidelines 

--------------

Data as of June 30, 2022. Assets ranked by 2022 admitted assets. Best’s Review®: Top 200 U.S. Life/Health Insurers. AM Best, 2023. Brighthouse Financial, Inc. is the ultimate parent company of the Brighthouse Financial operating insurance companies.

Annuities and life insurance are issued by, and product guarantees are solely the responsibility of, Brighthouse Life Insurance Company, Charlotte, NC 28277 and, in New York only, by Brighthouse Life Insurance Company of NY, New York, NY 10017 ("Brighthouse Financial"). Variable products are distributed by Brighthouse Securities, LLC (member FINRA). All are Brighthouse Financial affiliated companies.

© 2023 Brighthouse Financial, Charlotte, NC 28277. Brighthouse Financial® and its design are registered trademarks of Brighthouse Financial, Inc. and/or its affiliates.

Section iconCompany Overview

Headquarters
11225 North Community House Road, Charlotte, North Carolina 28277, US
Phone number
Stock Symbol
BHF
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2017
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Brighthouse Financial's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Brighthouse Financial's revenue is estimated to be in the range of $1B$10B

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