Strategic Partnership Nationwide Financial has recently entered into partnerships with Harvest Volatility Management LLC and Annexus to develop new ETFs and fixed indexed annuity products, demonstrating a focus on innovation and collaboration within the financial services industry. This presents an opportunity for sales professionals to explore potential partnerships with other firms to introduce new products and services.

Product Expansion The launch of three new ETFs by Nationwide Financial reflects a commitment to diversifying its investment product offerings. Sales representatives can leverage this expansion to engage with clients looking for opportunities in different asset classes and investment vehicles, potentially attracting new investors to Nationwide’s financial products.

Client Solution-Oriented Nationwide Financial positions itself as a provider of client-ready materials, easy-to-use tools, and transparent products and services to simplify the financial planning process for Financial Professionals and clients. Sales teams can highlight this client-centric approach to build trust and credibility with potential clients seeking straightforward financial solutions.

Market Growth Potential The partnership between Nationwide Financial and Annexus for the Nationwide New Heights product indicates a strategic focus on entering markets poised for growth. Sales professionals can leverage this market insight to identify and target specific demographics or regions where there is a demand for fixed indexed annuity products, thereby capitalizing on emerging market opportunities.

Reputation and Trust As a Fortune 100 company with strong ratings from A.M. Best and Standard & Poor’s, Nationwide Financial boasts a solid reputation and financial stability. Sales representatives can use this credibility to attract risk-averse clients looking for reputable financial services providers, positioning Nationwide as a reliable partner for long-term financial planning needs.