Innovation in Ticketing Brighton & Hove Buses is trialing Google Wallet fare tracking, indicating an openness to adopting advanced digital payment solutions, which presents a sales opportunity to offer integrated mobile ticketing and contactless payment technologies.

Community Engagement The company’s partnerships with Sight Loss Councils and participation in community events such as Pride and Santa Bus events demonstrate a focus on inclusive and community-oriented services, enabling prospects for customized communication and loyalty programs.

Sustainability & Award Winning the Culture Change award highlights their commitment to organizational transformation and sustainability initiatives, creating opportunities to pitch eco-friendly fleet upgrades or green technologies aligned with their sustainability goals.

Fleet Modernization The recent deployment of 24 new buses on key routes illustrates their investment in fleet modernization, which could be complemented by sales of vehicle telematics, maintenance solutions, and connected vehicle technology to optimize operational efficiency.

Digital Strategy Utilizing a tech stack that includes Google Maps, Tag Manager, and Open Graph suggests a digitally savvy approach to customer engagement, opening avenues to enhance digital advertising, customer insights analytics, and personalized marketing solutions.