Premium Market Focus Brilliance.com operates within the luxury retail segment, specializing in high-quality diamonds and fine jewelry, indicating an opportunity to target affluent clientele and premium service offerings.

Growing Revenue Range With an annual revenue between $25 million and $50 million and a relatively small team, there is potential to expand market share and introduce new product lines to boost sales volume.

Tech-Enabled Shopping Utilizing technology such as Google Conversion Tracking and an integrated online shopping platform presents opportunities to enhance online marketing efforts and increase conversion rates.

Competitive Positioning As a mid-sized player amid larger competitors like Blue Nile and Brilliant Earth, Brilliance.com can leverage its personalized service and US manufacturing edge to attract customers seeking authenticity and customized jewelry.

Market Expansion Potential Given the company's reputation and existing customer base, there is a growth opportunity by expanding marketing efforts, building brand awareness, and exploring partnerships with luxury retailers or influencers.