Trade-Only Model Bristol Novelty exclusively supplies to trade and wholesale customers, which presents opportunities to develop B2B sales channels and expand relationships with retail stores, event organizers, and entertainment venues.

Product Innovation With an in-house range of innovative customs and popular licensed costumes, there is potential to upsell new product lines or collaborate on exclusive collections tailored to specific customer segments or seasonal demands.

Market Positioning As part of the Rubie’s family, Bristol Novelty benefits from brand backing and extensive licensing partnerships, enabling targeted marketing campaigns and licensing negotiations to grow market share and unlock new licensing opportunities.

Digital Engagement Utilizing modern web technologies like sliders and charts, there is scope to enhance digital marketing efforts, improve online catalog engagement, and implement data-driven sales strategies to better serve their trade clients.

Growth Potential With revenue under 1 million dollars, strategic outreach to similar companies and leveraging their unique position in the fancy dress niche could lead to increased sales, market penetration, and potential expansion into new geographic or product markets.