Partnerships Expansion Cottages.com has recently expanded its partnerships with companies like Ocado Ltd, Interhike, and Pillowpartners. Leveraging these collaborations can open doors to new sales avenues through cross-promotions and bundled offerings.
Industry Recognition The company's recognition as the official self-accommodation partner of major events like the Tour of Britain and Women’s Tour showcases its credibility within the travel industry. Utilizing this recognition in sales pitches can help in securing partnerships with event organizers and related businesses.
Award-Winning Properties With properties like South Downs Cottage receiving accolades in the Small Scale Residential category, Cottages.com has a competitive edge in offering unique and high-quality accommodation options. Highlighting these award-winning properties in marketing campaigns can attract luxury-seeking travelers and drive sales.
Marketing Push The partnership with VisitEngland in a £1 million marketing push indicates a strong emphasis on promoting domestic cottage holidays. Aligning sales strategies with VisitEngland's promotional activities can increase visibility and drive bookings, especially among local travelers looking for unique staycation experiences.
Technology Integration Utilizing a tech stack that includes tools like Optimizely, WooCommerce, and Adobe Tag Manager showcases Cottages.com's commitment to enhancing user experience and optimizing online sales channels. Leveraging advanced technology in sales processes can streamline customer interactions and improve conversion rates.