Strategic Partnerships Brondell has an active partnership with Costco and has a track record of expanding its retail and distribution channels, presenting a sales opportunity to broaden wholesale and membership-based programs, private label potential, and aligned promotions with big-box retailers.

Product Expansion The company recently launched new smart bidet toilets and kitchen faucets (Swash CL150, Jema Touchless Faucet, Coit Integrated Smart Bidet) signaling ongoing innovation and opportunities to upsell to existing customers with upgraded models, bundles, or service plans.

Smart Home Tie‑Ins Brondell’s emphasis on tech-enabled, hygienic home products positions them well for partnerships with smart home ecosystems, IoT platforms, and data-driven home wellness initiatives, enabling cross-sell with devices, sensors, and cloud services.

Mid‑Market Focus With 51–200 employees and revenue in the mid‑tens of millions, Brondell sits between small niche players and large incumbents, offering a door for channel partners, distributors, and regional sales teams to target mid‑market retailers and specialty plumbing showrooms.

Sustainability & Premium Positioning Eco-friendly, high‑design bathroom solutions marketed as luxury and health‑oriented create opportunities for sustainability programs, premium display placements, and loyalty campaigns with retailers seeking eco-conscious, high‑margin products.