Collaboration with fashion brands Brooks Brothers has been partnering with renowned fashion brands like SOPHNET and Scarosso, presenting an opportunity for cross-promotions or joint campaigns that can tap into shared customer bases and expand market reach.

Exclusive product collaborations The recent collaboration with Lake Pajamas to create a limited-edition sleep collection showcases Brooks Brothers' ability to enter exclusive partnerships. Leveraging this approach could lead to co-branded products or collections with other lifestyle brands for increased sales and brand visibility.

Launch of new credit cards The introduction of the Brooks Brothers World Mastercard provides a potential sales opportunity to capitalize on credit card promotions, loyalty programs, and exclusive discounts to incentivize customer spending while enhancing brand loyalty and driving sales growth.

Celebrity brand ambassadorship By appointing Jalen Brunson as a brand ambassador, Brooks Brothers has leveraged celebrity influence to enhance brand image and attract a wider audience. Leveraging influencers or celebrities in marketing campaigns could boost product visibility and drive sales among diverse customer segments.

Innovative product launches With the launch of the Performance Series capsule, Brooks Brothers has demonstrated a commitment to innovation in product offerings. Expanding the range of high-performance or technology-driven products could attract tech-savvy consumers and differentiate the brand in the competitive retail market, driving higher sales.