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Insights

Brand Expansion Strategy Brooks Brothers has been actively partnering with other brands and launching new products and campaigns, such as the Brooks Brothers World Mastercard, collaborations with Scarosso and Vilebrequin, and the introduction of the Performance Series capsule. This indicates a strong focus on expanding the brand's reach and product offerings, presenting potential cross-selling opportunities for sales teams.

Influencer Marketing Impact By hiring brand ambassadors like Jalen Brunson and launching campaigns like the Father's Day series, Brooks Brothers is effectively leveraging influencer marketing to connect with a broader audience. Sales teams can capitalize on these influencer partnerships to enhance brand visibility and drive sales through targeted promotions and personalized recommendations.

Tech Integration for Personalization The technology stack used by Brooks Brothers, including Reddit Ads, Snowplow, and Bluecore, highlights a focus on data-driven marketing and personalized customer experiences. Sales development representatives can utilize these tech tools to tailor their sales pitches, offer personalized recommendations, and create targeted marketing campaigns for higher conversion rates.

Historic Brand Legacy With a legacy dating back to 1818, Brooks Brothers has established itself as one of the oldest clothing retailers in the U.S. This rich history and reputation for quality and tradition can be leveraged by sales professionals to appeal to customers who value heritage brands and timeless style, presenting unique selling propositions in a competitive market.

Retail Industry Partnerships As part of SPARC Group LLC, Brooks Brothers collaborates with a diverse portfolio of retail brands like Aéropostale, Nautica, Eddie Bauer, Forever 21, and Lucky Brand. Sales teams can explore synergies within this ecosystem to offer bundled products, cross-promotional deals, and loyalty programs, leveraging the collective customer base for increased sales opportunities.

Similar companies to Brooks Brothers

Brooks Brothers Tech Stack

Brooks Brothers uses 8 technology products and services including Reddit Ads, Snowplow, WordPress, and more. Explore Brooks Brothers's tech stack below.

  • Reddit Ads
    Advertising
  • Snowplow
    Analytics
  • WordPress
    Content Management System
  • YUI
    Javascript Libraries
  • Bluecore
    Marketing Automation
  • Microsoft
    Miscellaneous
  • Open Graph
    Miscellaneous
  • Microsoft Azure
    Platform As A Service

Brooks Brothers's Email Address Formats

Brooks Brothers uses at least 1 format(s):
Brooks Brothers Email FormatsExamplePercentage
FLast@brooksbrothers.comJDoe@brooksbrothers.com
78%
First.Last@brooksbrothers.comJohn.Doe@brooksbrothers.com
17%
F.Last@brooksbrothers.comJ.Doe@brooksbrothers.com
4%
FirstLast@brooksbrothers.comJohnDoe@brooksbrothers.com
1%

Frequently Asked Questions

Where is Brooks Brothers's headquarters located?

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Brooks Brothers's main headquarters is located at 1411 Broadway New York, NY 10018 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Brooks Brothers's official website and social media links?

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Brooks Brothers's official website is brooksbrothers.com and has social profiles on LinkedIn.

How much revenue does Brooks Brothers generate?

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As of September 2024, Brooks Brothers's annual revenue reached $5B.

What is Brooks Brothers's NAICS code?

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Brooks Brothers's NAICS code is 448140 - Family Clothing Stores.

How many employees does Brooks Brothers have currently?

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As of September 2024, Brooks Brothers has approximately 2.7K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: K. O.Chief Executive Officer And Founder Isobl: P. N.Chief Operating Officer: E. P.. Explore Brooks Brothers's employee directory with LeadIQ.

What industry does Brooks Brothers belong to?

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Brooks Brothers operates in the Retail industry.

What technology does Brooks Brothers use?

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Brooks Brothers's tech stack includes Reddit AdsSnowplowWordPressYUIBluecoreMicrosoftOpen GraphMicrosoft Azure.

What is Brooks Brothers's email format?

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Brooks Brothers's email format typically follows the pattern of . Find more Brooks Brothers email formats with LeadIQ.
Brooks Brothers

Brooks Brothers

RetailNew York, United States1001-5000 Employees

In 1818, Henry Sands Brooks founded Brooks Brothers, the first ready-to-wear fashion emporium in America. Since then, we are proud to have upheld the same traditions and values with a steadfast commitment to American manufacturing for nearly two centuries, operating more than 400 stores worldwide. 

We believe it is because of our attention to fine quality, personal service, commitment to social good and exceptional value that our customers consider us to be far more than a store.  

Brooks Brothers is operated by SPARC Group LLC.
 
About SPARC Group LLC
SPARC Group LLC offers operational and strategic expertise including retail and e-commerce management, sourcing, design and technology for leading global brands. SPARC Group is a joint venture between Simon Property Group, a preeminent retail real estate company and Authentic Brands Group, a global leader in brand development.
 
In addition to Brooks Brothers, SPARC Group brands include Aéropostale, a specialty retailer of high-quality denim and fashion basics; Nautica, with men’s, women’s, home, and children’s categories; Eddie Bauer, an outdoor brand and retailer of performance outwear, apparel and gear; Forever 21, a fashion industry leader; and Lucky Brand, a premium denim and bohemian style retailer.
 
SPARC Group LLC is an equal opportunity employer, and is committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law.

Section iconCompany Overview

Headquarters
1411 Broadway New York, NY 10018 US
NAICS Code
448140 - Family Clothing Stores
Employees
1001-5000

Section iconFunding & Financials

  • $1B

    Brooks Brothers's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Brooks Brothers's revenue is in the range of $1B

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