Niche Enterprise Printing Target organizations with high-volume printing needs and legacy mainframe or IPDS workflows, highlighting RPM’s capabilities to consolidate diverse printing environments into a single, manageable solution.

Customizable Data Engine Position RPM as a flexible, customizable data processing engine that can be tailored to specific industry print workflows, enabling prospects to replace rigid print servers with a scalable enterprise output solution.

Legacy + Modernization Leverage the company’s history of supporting Windows, UNIX, and IBM Mainframe printing to pursue clients seeking modernization of mixed platform printing infrastructure without a complete rewrite.

Mid-market Focus With a small team and revenue in the lower end of the SMB spectrum, pursue mid-market accounts that value cost-effective, specialized printing software and potentially upsell managed services or consulting.

Educate on Value Develop content that demonstrates total cost of ownership and productivity gains from RPM’s scheduling, load tolerance, and FTP/job management features to convert prospects weighing traditional print servers against a more capable solution.