Product Innovation Brother USA is actively expanding its product lineup with the launch of new printers, including high-capacity inkjet models and high-stiffness reducers, indicating ongoing innovation that can drive additional sales opportunities in both office and industrial markets.

Technological Enhancements Recent updates to the iPrint&Scan application and the integration of advanced features in new models present opportunities to promote compatible software solutions, cloud services, and IoT-enabled devices to enhance customer experience.

Partnership Growth The strategic alliance with Dots for Inc. to develop wireless village printing services demonstrates potential for collaborative solutions, which can be leveraged to offer new wireless and mobile printing products or services to business clients.

Market Expansion Brother’s launching of new color laser and inkjet printers signifies efforts to capture broader segments within the SMB and enterprise markets, providing sales channels with opportunities to cross-sell consumables, service contracts, and upgrades.

Security & Compliance Identified vulnerabilities in Brother multifunction printers suggest a need for security solutions and firmware updates, creating prospects for cybersecurity offerings, managed print services, and compliance-focused solutions for enterprise clients.