Expanding Product Portfolio Brother USA has recently launched a variety of new products including high-performance printers, inkjet series, and automation solutions, indicating an active expansion in both hardware and high-precision industrial products, which presents opportunities to promote complementary accessories and software services.

Innovation and Technology With recent updates like the iPrint&Scan application and enhanced WORK SMART line, Brother is emphasizing digital solutions and user experience improvements, suggesting potential for selling related digital services, cloud integrations, or enterprise workflow enhancements.

Strategic Partnerships Brother’s partnership with Dots for Inc. to develop wireless printing services signifies a focus on mobile and smart device connectivity, opening avenues to offer IoT solutions, smart device management, and wireless infrastructure products.

Security Enhancements Recent vulnerability findings in Brother multifunction printers highlight a need for security solutions and managed IT services, creating opportunities for cybersecurity products or consulting services aimed at protecting network-connected office equipment.

Market Growth Opportunities With revenues in the $250M to $500M range and recent product launches targeted at enterprise and heavy-duty printing markets, there is potential to target mid-sized and large organizations seeking reliable, high-performance office solutions and industrial automation offerings.