Acquisition Growth Brown & Brown (formerly Alan & Thomas) completed a strategic acquisition in 2022 by acquiring BIG Insurance Group, signaling active expansion and potential cross-sell opportunities across combined client bases and product lines.

Chartered Credibility As a Chartered Insurance Broker, the firm differentiates on high-quality advisory standards and risk management services, aligning with clients seeking premium service and potentially enabling premium pricing and partnership opportunities with risk-focused customers.

Mid-Market Focus With 51-200 employees and revenue in the 10M–25M range, the company serves small to mid-market organizations, charities, and high-net-worth individuals, presenting cross-sell potential for employer benefits, commercial lines, and bespoke risk management solutions.

Tech Enablement Utilizing platforms like The Trade Desk, Demandbase, HubSpot Analytics, and Google Cloud indicates a data-driven marketing and client engagement approach, offering opportunities to optimize targeted outreach, lifecycle marketing, and analytics-driven upsell.

Strategic Partnerships Past partnerships such as AFC Bournemouth sponsorships and the Bournemouth Insurance Group tie-ins create avenues for sponsorship-led campaigns and affinity partnerships with regional organizations to access new client segments.