Competitive pricing Leverage the company’s emphasis on negotiating supplier discounts and passing savings to customers to position yourself as a cost-optimized IT solutions partner for SMBs needing competitive pricing on brand-name hardware and software.

Dedicated account support Offer a dedicated account manager and personalized technology solutions to business customers, highlighting relationship-driven service as a differentiator for small teams seeking tailored procurement and faster turnaround.

Vendor breadth Target opportunities across the full spectrum of top manufacturers the company resells (Canon, IBM, Lenovo, Microsoft, Sony, Dell) to cross-sell bundled solutions, warranties, and lifecycle services.

SMB growth Position as a scalable IT partner for growing small-to-mid-sized businesses, emphasizing simplified procurement, extensive product catalog, and streamlined ordering processes to support expansion and tech refresh cycles.

Cloud and tech stack Explore upsell options around cloud and collaboration tools aligned with their tech stack (AWS, Google Cloud, Microsoft 365, GoDaddy builder, Apple iCloud Mail) for integrated IT modernization and security enhancements.