Strong Local Presence Located in Holladay, Utah, Brown Floral Co serves a regional market with potential to expand its delivery network and customer base within Utah and neighboring states, especially leveraging its same-day delivery service.

Growing Revenue Opportunities With revenues estimated between 1 million and 10 million dollars and a relatively small team, the company presents opportunities for upselling additional floral products, seasonal arrangements, and corporate gifting services to increase revenue per customer.

Digital Engagement Using advanced analytics and a modern tech stack including Vue.js and Google Analytics enhances customer experience and marketing precision, opening avenues for targeted campaigns and personalized floral offerings.

Market Positioning Positioned within a competitive space alongside companies like UrbanStems and Farmgirl Flowers, Brown Floral can differentiate through exclusive arrangement styles, eco-friendly sourcing, or loyalty programs to attract repeat customers.

Expansion Potential With the capability for same-day delivery and a digital-first approach, there is significant potential to expand into corporate accounts, wedding event floral services, and subscription plans to diversify revenue streams and grow market share.