Insights

Niche Audience Brownstoner is a focused Brooklyn real estate and renovation publication with a small team, suggesting high engagement with local homeowners, buyers, and renters. This presents opportunities for targeted ad revenue, sponsored content, and partnerships with local brokers, contractors, and home improvement brands seeking hyper-local reach.

Monetization Readiness Current revenue range indicates a monetizable audience with room for growth through expanded digital advertising, premium listings, sponsored guides, and affiliate opportunities leveraging its trusted Brooklyn real estate authority.

Acquisition & Access History of ownership changes and a connection to larger media networks imply potential for strategic partnerships, content syndication deals, or co-branded campaigns with local media groups or real estate platforms seeking Brooklyn inventory.

Tech Stack Levers Existing infrastructure with WordPress, WP Engine, AWS, and analytics/marketing tech suggests scalability for enhanced programmatic advertising, audience segmentation, and performance marketing collaborations with data-backed targeting.

Competitive Positioning As a trusted Brooklyn brand with a clear value proposition for buying, selling, and home improvement insight, Brownstoner can be positioned as a premium local partner for brokerage firms, construction and design firms, and residency-based consumer brands looking to own the Brooklyn narrative.

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Brownstoner Tech Stack

Brownstoner uses 8 technology products and services including Google AdSense, Snowplow, iCIMS, and more. Explore Brownstoner's tech stack below.

Brownstoner's Email Address Formats

Brownstoner uses at least 3 email formats:
Brownstoner Email FormatsExamplePercentage
First@brownstoner.comJohn@brownstoner.com
85%
FLast@brownstoner.comJDoe@brownstoner.com
7%
FirstL@brownstoner.comJohnD@brownstoner.com
8%

Frequently Asked Questions

What is Brownstoner's phone number?

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You can contact Brownstoner's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Brownstoner's official website and social media links?

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Brownstoner's official website is brownstoner.com and has social profiles on LinkedIn.

How much revenue does Brownstoner generate?

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As of August 2026, Brownstoner's annual revenue is estimated to be $1M - $10M.

What is Brownstoner's NAICS code?

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Brownstoner's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Brownstoner have currently?

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As of August 2026, Brownstoner has approximately 6 employees across 1 continents, including North America. Key team members include Vice President: P. T. and Editor In Chief: P. S. Explore Brownstoner's employee directory with LeadIQ.

What industry does Brownstoner belong to?

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Brownstoner operates in the Book and Periodical Publishing industry.

What technology does Brownstoner use?

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Brownstoner's tech stack includes Google AdSense, Snowplow, iCIMS, Amazon Web Services, Sucuri, WordPress, WP Engine and Piwik PRO Core.

What is Brownstoner's email format?

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Brownstoner's email format typically follows the pattern of First@brownstoner.com. Find more Brownstoner email formats with LeadIQ.

When was Brownstoner founded?

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Brownstoner was founded in 2004.
Brownstoner logo

Brownstoner

Book and Periodical PublishingNew York, United States2-10 Employees

Brownstoner is a Brooklyn-based publishing brand that started in 2004, initially covering Brooklyn's real estate and renovation scene. It evolved from a pioneering blog into a respected digital publication that covers home finding and selling, home improvement, and the broader story of Brooklyn's past, present, and future. The publication serves people looking to buy or sell homes and to improve their living spaces, as well as readers seeking context on the borough's development. In 2017, Schneps Media acquired Brownstoner, integrating it into its network.

It operates in the book and periodical publishing industry and is based in Brooklyn, New York, with a small team. The company focuses on providing information about housing and urban history in Brooklyn, serving buyers, sellers, and readers seeking context about the borough.

Section iconCompany Overview

Phone number
NAICS Code
511 - Publishing Industries (except Internet)
Founded
2004
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Brownstoner's revenue is estimated to be in the range of $1M - $10M

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