Strong Leadership Promotions Recent leadership promotions including a new Vice President of Marketing and Chief Operating Officer indicate a strategic focus on marketing, product development, and operational efficiency, which could lead to increased investment in marketing materials and operational upgrades.

Community Engagement The launch of the 2024 Community Impact Challenge demonstrates a commitment to local community involvement, creating opportunities for partnerships, sponsorships, and joint marketing efforts with nonprofit organizations.

Recent International Expansion Opening a new location in Ladysmith, South Africa highlights international growth efforts, suggesting potential sales opportunities for regional suppliers, franchise support, and tailored marketing services in emerging markets.

Recognition and Awards Receiving accolades such as Small Size Business Partner of the Year and Best New Franchise enhances brand credibility, making it appealing for business collaborations, franchise development, and strategic alliances seeking to align with reputable partners.

Growth Potential in Small Business Market With current revenue under 1 million dollars and a small team, there is significant growth potential for targeted sales pitches related to digital marketing, technology solutions, and operational support to scale their expanding franchise network.